Fashion has changed the ideal body type to size zero


  • Edward Enninful (Editor-in-Chief, British Vogue) says waist zero is not the best body type.
  • About the “River Cafe Table 4” Podcast: Enninful said the industry has become more inclusive.
  • Enninful, speaking now of models: “You can be short, you can be round, you can be handicapped. “

Edward Enninful, editor-in-chief of British Vogue, says the idea that fashion professionals don’t eat is wrong.

Talk to Podcast of Tuesday’s episode “River Cafe Table 4”,Ruthie Rogers, a 49-year-old fashion mogul, said the industry was becoming increasingly inclusive.

“There is a misconception that fashion people don’t eat, but that’s not true,” he said, acknowledging that historically the fashion industry has equated being thin with fashion.

Enninful claimed that has changed in recent years Since being named successor to Alexandra Schulman in 2017.

“When you look at, at least, my Vogue anyway, everyone is welcome. All shapes, all sizes, all colors, ”he added that he was happy to share his opinion. He also said he can look in other magazines to see what he sees today. “Everyone is so welcoming” They are open to bodily diversity.

Edward Enninful and Naomi Campbell attend the Vogue Paris 100th Anniversary Show as part of Paris Fashion Week for Women.

Naomi Campbell and Edward Enninful attend the Vogue Paris 100th Anniversary Show at Paris Women’s Fashion Week.


Photo by Anthony Ghnassia / Getty Images for Condé Nast France


“That strict thing of not being able to be a certain size,” being size zero is the perfect size “, that no longer exists,” Enninful is a term that refers to the evolution of beauty ideals.

“Even the idea of ​​being a model has changed,” he continued. “You can be short, you can be curvy, you can be handicapped.”

Rogers asked Enninful if the industry is struggling to change. Enninful responded that it wasn’t difficult for designers after realizing they needed to move to inclusive sizing. “Missed a whole market”.

Enninful said the fashion world is still changing. “slowly” and “it’s not perfect,” adding that Black Lives Matter has helped companies realize their potential, “they need to hire people from diverse backgrounds behind the scenes.”

“The conversations taking place now would never have happened about 10 years ago,” he continued.

British Vogue has been criticized for lacking in diversity in the past

Schulman’s 25-year tenure as editor-in-chief of British Vogue featured 12 stars from the cover of Black. The Guardian.

Naomi Campbell was one of those who criticized the magazine’s lack of racial diversity. 2017 The Guardian reported that the model shared an Instagram photo of Schulman’s staff – who were predominantly white – and wrote in the caption that she “looks forward to an inclusive and diverse staff now that @edward_enninful is the editor.”

Alexandra Shulman attends the British Heart Foundation's Bias And Biology Panel.

Alexandra Shulman on the “Bias And Biology” panel of the British Heart Foundation.


David M. Benett / Dave Benett / Getty Images


Schulman responded to Campbell’s criticism in an interview with The Guardian. “The main mission was not to show ethnic diversity as a policy,” she said she believed this would lead to lower sales.

Months after Enninful’s appointment, British Vogue released a May 2018 issue that made a statement on the evolution of the fashion industry.Entitled “New Frontiers: Models Changing the Face of Fashion,” it featured nine cover stars of varying sizes with varying skin tones, and Halima Ade, the first model to wear a hijab on the cover of the magazine. .

Insider asked reps for British Vogue and Edward Enninful for comment, but they did not respond immediately.

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