The mobile shop highlights sizeless fashion | WDVM25 and DCW50


JEFFERSON COUNTY, W.Va. (WDVM) — A small business in Jefferson County, West Virginia, is on a mission to make boutiques more inclusive.

The Betts and Coops mobile store is different from your typical shopping experience. Owner and founder Bethany Starkey purchased a trailer that now houses the mobile store just before the pandemic hit. The trailer allows her to travel around the DMV area and even Deleware, bringing stylish clothes in a wide range of sizes.

Starkey says traditional stores lack size inclusion, which is one of its goals for the store. She noticed after her divorce that she had gained weight. She found that as she lost weight, fashion and clothes were ways for her to boost her self-esteem. Now, she wants to bring the same positive and inclusive energy to other women, regardless of size.

“Shops are often notorious for not carrying and all sizes. So it makes me feel good that no matter how tall you are, you’re going to walk here and feel great when you leave,” Starkey said. “I want them to feel good because they didn’t charge a credit card because they finally found something that made them feel good.

Starkey also created an app for its store that runs alongside the mobile store after the COVID-19 pandemic put a pause on in-person shopping.

For more information on the Betts and Coops store or to find out where its next stop will be, visit the official website website.

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