Uber Eats seizes Deliveroo’s Shell deal to grow its grocery business


Uber Eats delivery prepared

Uber Eats has made further progress in the grocery delivery wars by contracting for hundreds of Shell garages across the UK.

The fast delivery operator said Shell, which was previously on the Deliveroo platform, will now have more than 340 stores on the Uber Eats app.

This is the company’s latest move to significantly expand its grocery delivery business and take on rivals Deliveroo and Just Eat.

However, Deliveroo is still particularly dominant in the grocery market thanks to partnerships with Sainsbury’s Aldi, Waitrose, Morrisons and the cooperative.

Uber Eats’ latest deal will allow customers to shop at Little Waitrose, Jamie Oliver Deli and Budgens stores.

Seashell garage
Nearly 200 Shell locations nationwide will be added to the Uber Eats app on Thursday, with more to follow (PA)

Starting Thursday, customers can order items at 183 Shell stores nationwide, including London, Manchester and Glasgow, with 158 more Shell stores expected to join the app in the coming months.

Uber Eats said the partnership will significantly expand its grocery business, which grew 400% last year.

Sunjiv Shah, Managing Director of Uber Eats UK, said: “As demand for groceries and essentials continues to soar on the Uber Eats app, we are delighted to bring Shell into the application as an exclusive partner. “

Bernie Williamson, Managing Director UK Retail at Shell, said: “We are delighted to launch our stores on the Uber Eats app.

“With Uber Eats we are able to reach even more customers and expand our delivery services across the UK.

“We offer our customers on-the-go convenience and with this new collaboration we can now also offer a wide selection of food and essentials, available for delivery to your door in less than 30 minutes. “

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